SEO, or search engine optimization, is a technique that can be used to improve the visibility of a website or web page in search engine results pages (SERPs). By optimizing the content of a website or web page for relevant keywords, SEO can help to improve the ranking of that page in SERPs, resulting in more web traffic and potential customers.
Digital marketing is the process of promoting a product or service online. It can be done through various channels, including search engine optimization, pay-per-click advertising, social media marketing, and email marketing. By using multiple digital marketing channels, a business can reach a wider audience and have a better chance of generating sales.
SEO can be used to improve digital marketing in several ways. For example, by optimizing the content of a website or web page for relevant keywords. SEO can also be used to increase the click-through rate (CTR) of a website by optimizing the website’s title and meta tags, as well as its description.
SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. When done correctly, SEO can be a powerful tool for businesses of all sizes.