Are you interested in starting a digital marketing agency? Let’s begin with understanding what a digital marketing agency is. Essentially, it is a business model where you provide services to businesses with the goal of increasing their monthly revenue and customer base. In return for your services, they will pay you a monthly service charge, which can range from £500 to £5000, depending on the services provided.
There are various services you can offer, but as a beginner, the most common ones are Facebook ads, social media ads on platforms such as TikTok and Google ads, or YouTube ads. These ads are designed to capture the attention of potential customers and increase revenue for the business.
In addition to ads, you can also offer email marketing, web development, funnel creation, and lead generation. For instance, you can create a form on Facebook to generate leads for a construction business looking to build new homes or extensions.
Social media management is another service that many beginners offer. This involves managing a business’s social media pages by creating and scheduling content to ensure a consistent social media strategy.
If you’re unsure about which services to offer, it’s best to start with Facebook ads. This service can help you gain a solid understanding of how digital marketing agencies work and what your clients may expect from you.
In summary, starting a digital marketing agency requires a clear understanding of the services you can offer, your target audience, and how to generate revenue for your business. With the right strategy and mindset, you can build a successful digital marketing agency that can help businesses grow and thrive in the digital world.
In my view, Facebook ads are the most lucrative service to offer as a new digital marketing agency. They have the potential to generate a significant amount of revenue in a short period. Therefore, if you’re unsure where to start, I suggest beginning with Facebook ads. As you become proficient, you can expect to receive invoices from clients that will make you smile.
Now, which businesses require Facebook ads? To begin, I suggest targeting local businesses. When starting out, the niche or industry you select is not as important as establishing a connection with the business owner. As a newcomer, having a common ground with the owner gives you leverage to sign them up. Being local is an excellent way to build that connection. For instance, you could visit a nearby gym or restaurant and introduce yourself.
In summary, starting a digital marketing agency can be profitable with Facebook ads being a lucrative service to offer. Beginning with local businesses is a smart approach, and building a connection with business owners is vital to sign them up as clients.
Starting a digital marketing agency can be a profitable venture, but where should you begin? In my experience, offering Facebook ads is the most lucrative service for new agencies. You can earn the most revenue in the shortest amount of time with this service. If you’re unsure where to start, consider focusing on local businesses. When you’re starting out, it’s not necessary to pick a specific niche. The most important thing is to reach out to businesses in your area that can benefit from advertising.
You can approach any business that sells a product or service that can be advertised to potential customers. Gyms, restaurants, beauty clinics, and construction workers are just a few examples. The key is to target businesses that have a high lifetime value and repeat customers. Avoid businesses that have low-ticket services, as they won’t bring in much revenue.
Make a list of 20 to 80 local businesses that you believe would benefit from your services. You can find them on Google Maps and obtain their phone numbers or email addresses. When contacting them, highlight how your services can help them increase their monthly revenue and attract more customers. Consider offering a free consultation to discuss your ideas further. By starting with local businesses, you can build a solid foundation for your agency and expand from there.
Once the meeting is booked, it’s important to send a confirmation email to ensure everything is in order. Moving on to the meeting itself, preparation is key. It’s crucial to research the business beforehand and come up with some advertising ideas to pitch to them.
During the meeting, we’ll follow a simple three-part strategy. First, we’ll focus on building rapport with the business owner by asking some casual questions and getting to know them a bit better. Then, we’ll ask more in-depth questions about their business, such as their current revenue, desired revenue, goals, and any obstacles they’re facing.
Our goal here is to help them realize that they’re passionate about their business and want to take it to the next level, but they need our help to do so. We want to show them that we have the expertise and skills necessary to help them achieve their goals.
We will delve into the issues and actively listen to the client’s needs, rather than just focusing on what we want to say next. Building a strong relationship is key, and we will later arm ourselves with effective strategies for the meeting. Moving on to the presentation stage, we may showcase a dummy ad on Facebook to demonstrate the kind of results they can expect. In other niches, it’s important to display skills in a clear and concise way for maximum impact.
The third part of the process is the “clothes”, where we will ask for permission to sell and use a statement like “I completely understand your position. You currently earn 10K a month but aim to reach 100K. Would you like me to show you how we can bridge that gap?” By addressing their current and desired positions, we offer them the opportunity for us to bridge the gap.
After gaining their agreement, we will explain our services and pricing structure. For beginners, we advise against charging over £1,000 and encourage them to focus on signing a client as soon as possible to create a case study. A client and a case study are more valuable than any money that could land in their bank account.
In conclusion, starting a digital marketing agency can be a lucrative venture, and Facebook ads can be a great service to offer to local businesses. As a beginner, it is essential to focus on building a strong connection with business owners and understanding their needs. Researching the business beforehand and preparing for the meeting is crucial to showcase expertise and skills effectively. By offering a free consultation and showcasing a dummy ad, you can demonstrate the kind of results they can expect. Once you have gained their agreement, you can explain your services and pricing structure. It is essential to focus on signing a client as soon as possible to create a case study, which is more valuable than any money that could land. With the right strategy and mindset, a successful digital marketing agency can help businesses grow and thrive in the digital world.