Google Ads’ Performance Max Campaigns Get New Features
Google Ads has recently rolled out new features for Performance Max campaigns, which is a campaign type that uses machine learning to optimize your ads across Google’s properties. Here are some of the new features that have been introduced:
Custom audience expansion: This feature allows advertisers to expand their audience by targeting people who are similar to their existing customers. Advertisers can upload a list of customer data, such as email addresses or phone numbers, and Google will find similar users based on their behavior.
Performance Max campaigns for App campaigns: This feature allows advertisers to use Performance Max campaigns to drive app installs and in-app actions. Advertisers can set up campaigns that target specific app categories or target users who have previously installed their app.
Improved creative reporting: Google has introduced new reporting features that allow advertisers to see how their creative assets are performing. Advertisers can now see which assets are driving the most conversions and make adjustments accordingly.
Auto-applied recommendations: Google Ads will now automatically apply recommendations to Performance Max campaigns to improve performance. These recommendations include bid and budget adjustments, ad rotation settings, and audience targeting.
Campaign-level conversion goals: This feature allows advertisers to set specific conversion goals for each Performance Max campaign. Advertisers can choose from a list of pre-defined conversion actions or create their own custom goals.
Overall, these new features make it easier for advertisers to reach their target audience and optimize their campaigns for better performance. If you’re already using Performance Max campaigns, be sure to take advantage of these new features to improve your results.