Ads & Privacy: Questions Answered
As the use of technology and online advertising continues to grow, it’s important to understand how your data is being used and protected. Here, we answer some common questions about the intersection of ads and privacy.
What information do advertisers collect about me?
Advertisers collect information such as your browsing history, search terms, location data, and demographic information to personalize ads and make them more relevant to you. This information is often collected through the use of cookies, pixels, and other tracking technologies.
Is my information safe with advertisers?
Advertisers are required to comply with privacy laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in California. However, data breaches can still occur, which is why it’s important to be cautious about the information you share and to regularly check your privacy settings.
Can I control the information that advertisers collect about me?
Yes, you have control over the information that advertisers collect about you. You can adjust your privacy settings in your browser, use ad blockers, and regularly clear your cookies to limit the information that is collected. You can also opt out of personalized advertising by visiting the Digital Advertising Alliance’s consumer choice page.
What are targeted ads?
Targeted ads are advertisements that are customized to you based on your online behavior, such as your browsing history and search terms. These ads are intended to be more relevant and useful to you, but they also raise privacy concerns.
How do I opt out of targeted ads?
You can opt out of targeted ads by adjusting your privacy settings, using ad blockers, and clearing your cookies. You can also visit the Digital Advertising Alliance’s consumer choice page to opt out of personalized advertising.
In conclusion, it’s important to be mindful of the information that advertisers collect and how it’s being used. By taking control of your privacy settings, using ad-blockers, and being cautious about the information you share, you can protect your data and limit the amount of targeted advertising you receive.
